Privacy? Mark Zuckerberg’s Remarkable Fake News
The premise of Facebook’s entire business model is founded upon harvesting its users’ personal data both on and off their platform, so that their true customers, the advertisers, can target them. If anyone believes Facebook will suddenly transform into a paragon of privacy and security, then I’ve got a lovely property on the moon you might be interested in buying.
Instead of moving to protect users’ privacy, as Mr. Zuckerberg claims in his post, his plans to integrate and encrypt Facebook’s messaging services, all the while gathering both meta and personal data, appear to be a decision by Facebook to bring in-house what they’ve been doing and fined for elsewhere. The Facebook revenue machine survives and thrives on data, and this new twist will allow them to avoid fines like the EU’s levy which cost them a cool $122 million for stealing the metadata and personal data from encrypted WhatsApp conversations. Facebook can now just do this in-house and avoid these “cost of doing business their way” fines.
As Facebook stated in their announcement, they will still store the metadata from encrypted messages and user accounts, and their additional offer of “ephemeral” messages is a second misnomer — Facebook can simply grab the metadata upfront when the message is posted, so even after the message is deleted (aka becomes “ephemeral”) they’ll have already mined and possess the meta and personal data from the aforesaid message to use for whatever purposes they decide.
Even still, the encryption changes Mr. Zuckerberg describes would only apply to instant messages, and there’s no sign that they would be expanded to the rest of Facebook’s platform. So while a huge PR effort went into the announcement, in fact, the changes will not affect Facebook groups, pages, marketplace, clicks on ads, and countless other Facebook user engagements.
Facebook also appears to have made this initiative intentionally vague, saying that it will happen over “the next few years,” with no actual timeline they can point to. This kind of nonspecific language should ring a bell with anyone who’s familiar with Facebook’s other year in and year out long-promised privacy features that still have never come to fruition.
This new announcement may sound promising, but it’s nothing more than a new way for Facebook to again as they do with annual efficiency, attempt to placate, apologize and stake a claim as part of the growing privacy movement while at the same time maintaining their enormous surveillance and data collection operation.
The truth is it’s much easier to write a blog post full of vague plans than to rebuild a massive corporation’s business model. In the end, sadly the actual implementation is likely to have countless holes in it — as it already does in the announcement.
If the past is an indicator of the predictable future, this is yet another smokescreen from Facebook, a data company masquerading as a social network. The reality is right now, today — nothing in this PR blast fixes the data harvesting, global surveillance company that Facebook has become. The next Facebook data scandal, requisite fine, inauthentic apology and “Hail Mary” announcement is likely right around the corner.
Mark Weinstein is a leading privacy advocate and the CEO of MeWe, the award-winning social network with a Privacy Bill of Rights and the №1 Trending Social Site.
Source:>>>>>>>>>>>>>>>>>>>>>>>Here
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