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Jack Dorsey, co-founder of Twitter and fin-tech firm Square, sits for a portrait during an interview with Reuters in London, Britain, June 11, 2019. REUTERS/Toby Melville |
https://twitter.com/jack
Jack Dorsey: The enigmatic CEO who could save — or break — Western democracy“Jack is thinking about things at a different pace from the rest of us,” says Greg Kidd, who has known Jack Dorsey, now 42, since Dorsey was 19. “Jack’s pace is slower.”
It’s an odd thing to say about one of the only two men in history to have ever simultaneously run two multibillion-dollar companies that he co founded. But Kidd, who was an angel investor in Dorsey’s first business, Twitter (TWTR), and one of the earliest advisers on the second, Square (SQ), means the remark as high praise.
“Jack’s at a slower pace where he’s noticing things that the rest of us don’t notice,” he explains. “That’s extremely valuable to society. It’s like a Forrest Gump thing.”
Dorsey’s pace of thinking has become an important issue both within his companies and outside of them. Some of those who have worked for him, for instance, complain about how hard it was to compete with companies run by faster moving, ruthlessly aggressive CEOs, like Facebook’s (FB) Mark Zuckerberg or Alphabet’s (GOOG, GOOGL) Larry Page.
“[Dorsey] almost avoids decision-making,” says one former Twitter official in an interview.
“He can’t decide anything,” gripes another.
For perhaps related reasons, Dorsey is also an extraordinarily hands-off manager.
“He once said he thought the perfect meeting was one in which he doesn’t have to say a thing,” recalls a former high-level Square employee. This source described his former boss as “oracular,” “sphinx-like,” “introverted,” and “conflict averse.” Another Square alum characterizes Dorsey’s unwillingness to resolve disputes among managers as almost “Darwinian.”
“He speaks in riddles,” says one former Twitter staffer, while another says his pronouncements could be so long on metaphor and short on specifics that “it was like listening to a fortune-cookie talk.”
These days, the most urgent complaints about Dorsey’s pace of thinking come from outside his companies. They emanate from people who — especially since the 2016 presidential elections — fear that Twitter has become a threat to Western democracy and culture. It is coarsening and polarizing discourse, they contend, by failing to adequately patrol the platform to combat harassment, hate speech, “dehumanizing speech,” lies, manipulated videos, and political disinformation campaigns — foreign and domestic.
In a way that is disarming at first but, over time, maddening, Dorsey readily pleads guilty to, and apologizes for, all these problems. “The service does, in degrees, incentivize echo chambers,” he conceded to Boston sports analyst Bill Simmons in a podcast in January. “We definitely help divide people,” he admitted to Rolling Stone’s Brian Hiatt in an interview published that same month. “We incentivize a lot of outrage and hot takes,” he confessed to mixed-martial-arts color commentator Joe Rogan in a podcast in February. “I don’t feel personally good about that.”
In the last couple years, Twitter has stepped up its use of machine learning to combat both political disinformation and concerted harassment campaigns. It claimed an 18% drop in reports of “spammy or suspicious” behavior on the site in its second-quarter shareholder letter in July.
“They have taken material steps to make some of the most blatant types of manipulation harder to execute,” says Renee DiResta, of the Stanford Internet Observatory, though she adds that “there’s still a long way to go.”
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